Click here for list of current full time & contract openings updated 10/2/08

Fritz Eichelberger, Founder of HotSpaces.Net

Tampa Bay's oldest & longest running business & social networking group for all tech professionals.

Fritz@HotSpaces.Net

813-765-6060

Hosting "P&ST" Socials since 1999

AS ALWAYS, NO PRESENTATIONS, JUST SOCIALIZING!!

 

Marketing, MARCom, Marketing Manager positions - descriptions below

This area had been pretty hot for me for about 20 months and has recently seen a cool down with numerous budgets & development projects placed on hold.

Companies are focused on hiring metrics driven marketing professionals to manage lead generation initiatives. They are looking for people who can manage a P&L, focus on not only lead generation but lead conversion. My advice to people in this field is to keep track of all of your campaigns from dollars invested, leads generated, deals closed with revenue numbers, conversion rates, etc. This type of achievement orientation is really becoming the difference whether candidates are getting not only offers but really whether or not they get invited to interview. If you have more questions, contact me to go over detailed specifics and additional guidance I might be able to provide.

1. VP of Marketing, Tampa Bay, Confidential search

2. Brand Manager, Tampa, 70-85k plus bonus

3. SEO Specialist, Tampa, Full time

4. Manager of Marketing Analytics, Tampa, negotiable, under 80k

 

1. VP of Marketing, Tampa Bay, Confidential search - CPG, blend of B2B & B2C, large marketing budget experience ($10M and up, used for both traditional & online marketing)

2. Brand Manager, Tampa, 70-85k plus bonus

Responsible for leading the development and execution of the multi-media delivered education/training-based product lines and marketing programs for this multi-million dollar business. The two top priorities will be to drive customer loyalty/satisfaction and ensure that we meet or exceed our financial targets.

Principal duties and responsibilities:

Manage individual Programs to meet unit, revenue and profit forecasts

Analyze business results, forecast trends, and make recommendations for changes in marketing plans

Evaluate monthly spending against plan and recommend changes as needed throughout the year

Develop and lead execution of marketing plan to existing and prospective customers

Evangelize brand vision and short-term/long-term strategy across multiple functional partners

Drive consumer insight and implications for the business throughout the year; conduct research as needed to support marketing program recommendations

Manage/influence telemarketing and corporate sales teams

Identify business opportunities, and initiate marketing programs that effectively increase customer satisfaction/loyalty and drive profitability

Lead and/or approve development of all marketing and sales materials including packaging, direct marketing, retail point of purchase, online content and sales training

Lead team’s annual planning cycle

Lead review of prior year’s business performance

Lead sales channels in development of channel marketing plans and forecast

Participate in development of brand/product 3-year strategy

Drive new product development to maintain our leadership position in the market with the most up-to-date and comprehensive materials.

Ensure the successful definition, scope, delivery and maintenance of all products (software, online, CD/DVD, audio, video and textbooks).

Accountable for maintaining and adhering to the overall product release schedules.

Knowledge, Skills and Abilities Required:

7+ years of business/marketing experience with P&L responsibility desired

4+ years of brand management experience in e-commerce or technology company with demonstrated ability to grow sales, drive new products into the market via direct and/or indirect sales channels is desired

Experience in working with direct marketing, B to B (B2B) and B to C (B2C) is a strong plus

Experience with the Professional Education market is a strong plus (legal, medical, engineering, etc)

Able to lead cross-functional teams and drive results because you have keen customer insight, vision, and strong project management skills

Able to lead/coach/influence others who are not direct reports

3. SEO Specialist, Tampa, Full time

Help develop & execute SEO strategy. handle competitive analysis, page optimization, link building, etc. responsible for implementing SEO improvements & enhancements.

Duties and responsibilities include:
• Prioritize SEO investments
• Optimization work, including page construction, site architecture, content, keyword research
• Research, identify and establish link partners for our sites and for internal linking strategies
• Perform extensive analysis on keywords and manage our keyword portfolio
• Assist in the translation of business requirements into product specifications

Required knowledge, skills, and abilities include:
• Understand the major factors influencing organic search crawling, indexing and keyword ranking
• Knowledge of how search engines and their spiders work in scoring websites
• Candidate will need to be intimate with current trends in internet content delivery and management
• Strong organization skills and attention to detail
• Strong work ethic and a high level of professionalism
• Strong analytical skills with the ability to compile, analyze and produce recommendations including SEM, RSS, Blogging, Web Personalization/Content tagging
• Ability to adapt to changing work requirements and complete multiple tasks concurrently
• Basic website development skills required including a firm grasp on HTML and CSS (experience in .NET a Plus)

Bachelor's degree (B. A.) from four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.

4. Manager of Marketing Analytics, Tampa, negotiable, under 80k

Marketing Analytics Manager
Proven background in analyzing email marketing efforts, analyzing website-visitor behavioral trends, and utilizing data-driven tools to achieve desired business results.
Leader with expertise in web analytics and business intelligence tools and techniques.
Help the Marketing Team deliver qualified leads to our Inside Sales Teams via web-to-lead conversions (new marketing contacts) and via email marketing responses (existing marketing contacts).

Business Intelligence Responsibilities

• Lead our Business Intelligence (BI) program, which includes creating and implementing a data mining /lead conversion program – extended from email marketing – in order to discover relationships, associations, and trends among existing customers, partners, and prospects.
• Work with Demand Generation to extensively manipulate, analyze, and segment complex database information to develop and deliver action plans in such a way as to increase sales and marketing productivity and effectiveness.
• Partner with Demand Generation to develop and implement a lead scoring and lead nurturing program, including development of rules-based response actions within new and existing email marketing campaigns.
• Provide analytical support to Demand Generation Team, including marketing contact response behaviors, outcomes, and expectations. Use standard BI tools, such as Microsoft/Access, Oracle/Brio, or SAP/Business Objects, to produce reports relating to expected outcomes.
• Work with the Demand Generation Team closely to identify gaps in the marketing contact data capture strategy and collaboratively implement enhancements to increase email response rates.
• Develop and lead the statistical modeling program for use in targeted direct marketing campaigns and other appropriate analysis projects.

Web Analytics Responsibilities

• Manage our Web Analytics program, which includes supporting and optimizing our unique-web-visitor conversion program. Work with Demand Generation Team and utilize marketing analytics tools to implement these learnings in such a way as to increase sales and marketing productivity and effectiveness.
• Provide analytical support to the Marketing Team, including web visitor trends, behaviors, segmentation, and conversion reporting and analysis. Use standard tools, such as Google, Omniture, or ClickTracks to produce reports relating to outcomes.
• Identify core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience, including landing pages, microsites, and other conversion tools.

Management Responsibilities

• Work with the Director, Demand Generation to develop the Marketing Analytics vision and then executing that vision.
• Work with the Marketing Leadership team to develop direct marketing, business intelligence, and marketing analysis strategies.
• Provide a measure of the business success of marketing programs and campaigns, with an emphasis on marketing contact response rates and conversions.
• Provide a measure of the financial success of marketing programs and campaigns, with an emphasis on creating maximum marketing value.
• Provide customer information as requested by other business units throughout the company, namely Sales, Marketing, Finance and Executive teammates.
• Work with Information Technology on the continued development and maintenance of the customer data warehouse and ensure that systems and databases continue to serve our analytical needs and requirements.

Desired Experience

• Two to five years of experience in one or more Marketing Analytics roles in a high technology firm, a large enterprise, or an online ecommerce environment.
• Two to five years of business analysis experience in high technology or at a large enterprise (multiple functions/business units preferred).
• Two years of experience with standard Web Analysis tools: Google, Omniture, ClickTracks, WebTrends, HBX, CoreMetrics, etc.
• Expertise in advanced Web Analytics methodologies, such as segmentation, experimentation and testing, competitive analysis, surveys, and market research.
• Two years of experience with Business Intelligence tools, such as Access, Brio, Business Objects, MicroStrategy, Cognos, etc. and demonstrated experience writing and tuning SQL queries in a online or offline environment.
• Data mining skills utilizing SAS and SQL.
• Two years of experience working with standard marketing analytics tools: Eloqua, Market2Lead, LoopFuse, etc. and demonstrated expertise with integrated demand generation, demand management, and web conversion program management
• Three to five years of experience in using the Microsoft Office suite with very strong Excel and Access skills.
• Three to five years of experience in using salesforce.com.
• Mid-level expertise in SEM (Search Engine Marketing)/PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measuring success of SEM/PPC and SEO campaigns/efforts.
• Excellent communication skills and demonstrated ability to interact with all levels of end users and technical resources.
• Proven ability to perform in-depth data analysis and to report and present strategies and recommendations to business units.
• Exposure to project management skills, business process redesign principles, tools and techniques a plus.
• Bachelor's degree with an emphasis in a quantitative discipline such as statistics, finance, or math. Master's degree or MBA desired.